If I look a little tubby in these pics, I’m not – promise. The lighting was terrible that day. And, you know, cameras instantly add at least three or four stone.But I digress.
When I worked as a journalist, I always felt that the way PR was ‘done’ was wrong. In the rare moments that I was sober, I figured that PRs tend to make the worst PRs, and that journalists would make the best PRs, as they understand the media and know what a story is.
So I decided to give it a pop and, without knowing what the hell I was doing, started up my own PR agency. Quite to my surprise, and despite the fact I still don’t know what the hell I’m doing, it worked. Well when I say it worked I mean we’re still solvent and haven’t been found out yet.
On a more serious note, I think the reason for our success is that we talk to our clients in a language they understand, avoid all the corporate bullshit that other PR firms go in for, and always get serious results. We’re good at what we do, have some seriously bright people here and simply will not tolerate ‘average’.