Fashioning dry or complex subject matter into digestible copy for the discerning reader is our game.
If putting pen to paper brings you out in a cold sweat, you overuse the word ‘hence’ and you round off company blogs with ‘in summation’, delegate it to us.
We’ll turn our hand to any and all of the following, and probably other stuff too (unless it’s a legal document, we’re rubbish at those). Scout’s Honour it’ll be cliché free.
Blogging is extremely important for a variety of reasons:
At Rhizome, we often “ghostwrite” the blog section for many of our clients, taking away the stress of having to keep that section of the website updated. We nail down the keywords you want your business to be found with before we get started, and get approval before the blog goes live. Keywords and topics on your website are a significant way for search engines like Google to find your site when these words are searched.
Writing copy for a newsletter isn’t the easiest of tasks, especially for the typical business owner who has no time, or experience, to deal with it. Thankfully we are a group of exceptional writers that take care of this for you.
Whitepapers (some would say ‘white papers’) are longer than a blog post and the recommended length is four to seven pages, or maybe 2-3000 words. They are created for five major reasons:
Some say that writing a feature is an art-form, and we tend to agree. Sometimes getting a feature placed in a national paper or an influential publication can really maximize a brand’s exposure, putting it in front of a huge portion of their target audience. Here at Rhizome we have an approach that goes something like this:
After we put together the feature, we send it over to the client, get approval and off it goes to get covered!
If there’s one thing we’re great at it’s being reactive. The best reactive coverage is achieved when responding within the hour, no later.
We know well in advance if something breaks out in the news that your brand can comment on. When we finish writing the comment, we’ll send it over for approval before it goes out.
For more info on all things reactive visit Just In Time PR
All PR agencies rely on press releases to get coverage for their clients. The difference between Rhizome and all the other agencies out there is that we write the best releases this side of the river. Since a lot of us are ex-journalists, we know what makes a good story and what will sell. We also know how to talk to all the journalists out there – they need to be handled with care.
We’re experts at award submissions. Hell, we’ve won so many of the damned things for clients, we’ve lost count. Thing is, for most businesses, finding the time and energy to put together a decent (and highly bespoke) award submission is borderline impossible. So they rush it and, you guessed it, don’t win. If you’d like us to inject energy and panache into your awards submissions, drop us a line or give us a call – and we’ll do our best to get you the accolades you deserve.
There are PR firms and then there’s Rhizome. They have been instrumental to the growth of the Dragonfly brand since 2010.
Mark Posniak: Dragonfly Property Finance