There’s never a dull moment at Rhizome HQ, that’s for sure, and yesterday was a particularly busy one for Jack. He spent the day at the Department of Health, sharing his PR expertise as a panelist alongside the department’s press office team.
The topic of the day was ‘Working With Consumer Media‘, aka, how to reach out to audiences beyond the usual “just send it to the national newspapers” approach. And as Rhizomers are experts at thinking outside the box, Jack was there to represent.
You’re probably thinking that this all sounds quite dull, but it was actually a rather fun day out involving things like: roleplay, an exciting group exercise, the panel debate, and finally a Q&A.
The debate itself took place between Jack and three leading journalists, all discussing how to use new media and consumer media to get the Department of Health’s messages out.
One of Jack’s golden tips, advice that all press offices should take into consideration, came in the form of three words: Relevance, Localness, Shareability.
Yes, it’s really that simple. When trying to get non-national journalists interested in what you have to say, those are the only three words to keep in mind.
The fact is that readers of Buzzfeed, or some local paper, don’t really care about government initiatives and what the junior ministers are saying. So it’s up to you to show how the story is relevant to their readers.
All in all, it was a jolly good day for Rhizome. Jack got to impart his media wisdom to a room full of eager listeners and arrived back to the office feeling smug after a job well done. After all, our aim is to help companies and their employees become the best they can be – that’s just who we are.