Over the past four years we've worked closely with uSwitch's telecoms team to both set the news agenda and comment reactively on breaking news.
The Rhizome team prides itself on its ability to draft and issue reactive comments within 30 minutes of news breaking and – with the expertise of uSwitch's spokespeople to pick apart data and detail – distilling telecoms industry news into digestable, comprehensive, and compelling copy that always answer the question: "what does this mean for consumers?".
In recent months (to name just a few) we've commented on and secured national press coverage on major smartphone launches, planned changes to mobile roaming charges in the EU, Ofcom's proposals to change the switching process, and new broadband deal launches.
But generating press coverage doesn't end with reactive comments. We also come up with ideas for stories using consumer survey data and uSwitch data. Here's a few that really hit the mark: