The UK Sepsis Trust

Jul - Sep '15

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The UK Sepsis Trust enlisted Rhizome to help generate coverage around a book launch. The significance of this book was that 100% of the sales would be given to the charity. Our mission was to find the best strategy for getting the word out there, on a very small budget. We combined PR, Social Media, and Website re-design to achieve our goal.

Public Relations

Using the launch of Amanda Prowse's book, Three And A Half Heartbeats, as our hook, we spread the word about good work of The UK Sepsis Trust by securing Amanda several high profile broadcast opportunities. We also worked with dozens of very brave case studies of sepsis survivors, and the families of those bereaved by sepsis, to raise awareness of this killer condition. We were able to generate huge amounts of press coverage:
  • 50+ pieces of coverage including regional and national publications such as BBC, Huffington Post, Sky News and ITV
  • 4 radio interviews and 13 TV broadcasts
  • 29 pieces of online coverage, 20 of these in national publications

Design

A website rebrand was also necessary as apart of the overall strategy. This process included the following steps and resulted in a new, easy to use site:
  • Website Consultation
  • User Experience Redesign
  • Complete Website Overhaul
In order to promote the book launch, we created graphics quoting famous people who had reviewed the book, such as Dr Ranj Singh, Mark Austin, Danielle Lineker, Piers Morgan and Charlotte Hawkins. These graphics were then promoted through social media, increasing the overall audience engagement rate, especially when retweeted by the reviewer. Click Here to visit the site.  

Social Media

In a lead up to the book launch event, the engagement we received between June and September on Twitter and Facebook was extremely high, despite not using any paid advertising due to budget restrictions.
  • The most successful Facebook post, for example, reached 29,000 views organically
  • Overall we grew their Twitter network by 1,411 organic followers
The charity brand grew in credibility as overall influential followers increased and The UK Sepsis Trust social media sites turned into platforms for discussions on all things sepsis.

50%

Twitter follower increase

3,500+

Total retweets during campaign

50+

Pieces of National & Regional PR coverage

  • Increased Facebook page likes: 490 new organic likes
  • Our most successful Facebook post reached 29,000 views organically, no paid advertising.
  • Kred score increased from 743 to 761
  • Created #SepsisFact, which is now displayed on their website and an internationally used hashtag.
  • Created the hashtag #3andahalf which was used throughout the campaign on social media when talking about the book.

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Probably the best PR in the world.

- Sarah Hamilton Fairley, The UK Sepsis Trust

The UK Sepsis Trust

Jul - Sep '15

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If you want stupendously good media exposure for your brand, and heaps of traffic, call Rhizome Media on +44(0)20 8004 5984

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