2009 - 2016

SpareRoom was one of Rhizome’s very first clients. They hired us to turn them into a major UK brand back in 2009 and that’s what we did.

Public Relations

Over a decade ago, legendary snowboarder Rupert Hunt started a website that would morph into, the flatshare site that, today, has more than 5 million users and is the fourth biggest property site in the UK.

SpareRoom hired Rhizome to put it on the map in a big way and really boost awareness about it in every corner of the UK.

Our PR efforts focused on championing the rights of tenants in what is now a rather treacherous rental landscape, and reporting on the situation for flatsharers facing rising rents, a dearth of supply and a lack of regulation.

We generated so much fantastic media coverage for SpareRoom there's no point listing it. Instead here are some press release headlines we came up with:

  • Students face accommodation shortage as rental market is crippled by soaring demand
  • Homeowners in 29 of the UK's 30 biggest cities to benefit from tax-free rental income from April
  • Renters on the London Living Wage priced out of every postcode in the capital
  • Housing crisis worse for women: female flatsharers earn less but pay more in rent
  • Demand for private rented homes in satellite towns soars as Londoners find new ways to save


Rhizome started working with SpareRoom in 2009 to boost the profile of its Raise the Roof campaign, which was all about helping hard-pressed homeowners get more tax relief for renting out a room and, in doing so, boost the rental market with much-needed supply.

The government’s Rent a Room scheme tax-free threshold hadn’t changed from £4,250 per annum in 18 years, in which time, as most people know, rents had increased dramatically.

But in the 2015 summer Budget, Chancellor George Osborne announced a substantial rise in the amount of tax-free income that homeowners could earn from renting out a room in their property – up to £7,500 per year. After six years, SpareRoom's campaign was finally victorious, and they received a call from the Treasury to confirm it.

In the two weeks before the summer Budget, Rhizome and SpareRoom worked closely with Solihull MP Julian Knight to submit a Budget submission to the Chancellor, stating the case to increase the threshold.

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Emily and the rest of the Rhizome team have been a brilliant support for us over the years. Thanks so much.

- Rupert Hunt, Founder

2009 - 2016

If you want stupendously good media exposure for your brand, and heaps of traffic, call Rhizome Media on +44(0)20 8004 5984