2011 - Present
Protect Your Bubble is a specialist insurer best known for gadget insurance, but they’ll also cover your bicycles, pets, car hire excess and travel. They hired us to put them on the map in the UK and that’s what we’ve been doing since 2010.
We look forward to new iPhone launches like you wouldn't believe. At 5am, team Rhizome can be found pounding Regent Street in Protect Your Bubble jackets, handing out gadget insurance discount codes, breakfast bars and chatting to the queuers outside the Apple Store - many of whom have been waiting in line for days on end.
We also survey the first 100 people in the queue so we can work out what the world's biggest Apple fans make of the latest iPhone handsets.
We then crunch the data, draft a press release, and at 9am we issue our findings to the UK press and watch the coverage role in. And we've done this for the past four years.
Here are some examples of some of the great coverage we've generated for Protect Your Bubble: