Rhizome handles both the PR and the Social Media of No.1 Currency. On the social front, we’ve been with them since Day 1!
Rhizome has doing the PR for No.1 Currency and FEXCO for over a year now. We've managed to get some incredible data driven coverage, features and reactive comments.
A lot of our creative press releases get national coverage as they are on popular topics like sports, music festivals and travel. No.1 Currency is considered a thought leader in the currency exchange world.
A few examples of some great PR coverage:
We've worked with No.1 Currency since the beginning of their entry into Social Media. We helped set up their accounts on the different platforms, and worked closely with them to decide on the voice of the brand behind those platforms.
A good example of a campaign we put together for No.1 Currency is when they asked for help on promoting the opening of their first London branch. We put on our thinking caps, and came up with a campaign featuring the custom hashtag: #MyNo1London. The objective of the campaign was to encourage entrants to tell/show us their favourite spots in London, and in return they would be in the running to win a Kindle Fire HD.
To expand the traditional reach of the No.1 Currency UK social media platforms we held a competition that ran for 5 weeks. Rhizome managed all aspects of the campaign, including:
How to enter
Landing page copy
Competition terms & conditions
Social media community management
Competition organisation and curation
Announcing winners and organising prize distribution
Unique competition entries
Organic Facebook Likes
Increase in RTs
There were 500 quality entrants, 160 on Facebook and 340 on Twitter.
Impressions made on Twitter increased 61% as compared to the month before
Increased audience engagement from 0.5% to 2.2% as compared to the month before