No.1 Currency

2014 - Present

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Rhizome handles both the PR and the Social Media of No.1 Currency. On the social front, we’ve been with them since Day 1!

Public Relations

Rhizome has doing the PR for No.1 Currency and FEXCO for over a year now. We've managed to get some incredible data driven coverage, features and reactive comments. A lot of our creative press releases get national coverage as they are on popular topics like sports, music festivals and travel. No.1 Currency is considered a thought leader in the currency exchange world. A few examples of some great PR coverage:

Social Media

We've worked with No.1 Currency since the beginning of their entry into Social Media. We helped set up their accounts on the different platforms, and worked closely with them to decide on the voice of the brand behind those platforms.
  A good example of a campaign we put together for No.1 Currency is when they asked for help on promoting the opening of their first London branch. We put on our thinking caps, and came up with a campaign featuring the custom hashtag: #MyNo1London. The objective of the campaign was to encourage entrants to tell/show us their favourite spots in London, and in return they would be in the running to win a Kindle Fire HD.
To expand the traditional reach of the No.1 Currency UK social media platforms we held a competition that ran for 5 weeks. Rhizome managed all aspects of the campaign, including:
  • How to enter
  • Landing page copy
  • Competition terms & conditions
  • Social media community management
  • Competition organisation and curation
  • Announcing winners and organising prize distribution

500

Unique competition entries

367

Organic Facebook Likes

77%

Increase in RTs

  • There were 500 quality entrants, 160 on Facebook and 340 on Twitter.
  • Impressions made on Twitter increased 61% as compared to the month before
  • Increased audience engagement from 0.5% to 2.2% as compared to the month before

Popular Tweets

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No.1 Currency

2014 - Present

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If you want stupendously good media exposure for your brand, and heaps of traffic, call Rhizome Media on +44(0)20 8004 5984

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