In August 2014, Dragonfly hit a milestone of £1billion lending since its launch in 2009. In honour of this milestone, we wanted to tell the industry in a fun way, on social media.
We also wanted to increase overall interaction on their new Twitter account.
The best way to do this was to create a custom hashtag, #WithABillionPounds, that would encourage new and current followers to engage with Dragonfly in the lead up to their £1bn lending party.
#WithABillionPounds was launched to encourage conversation on Twitter and increase brand awareness.Rhizome managed all aspects of the campaign, including: