Dragonfly Finance

2011 - Present

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Rhizome has worked with Dragonfly Finance since 2011. We started by just doing their PR and then took over their Social Media about a year ago. Now, Dragonfly is one of the leading Bridging Loan companies in London.

Public Relations

Rhizome has been doing the PR for Dragonfly Finance since 2011. Over the years we've generated some incredible coverage for the company, here are some recent highlights:

Social Media

In August 2014, Dragonfly hit a milestone of £1billion lending since its launch in 2009. In honour of this milestone, we wanted to tell the industry in a fun way, on social media.

We also wanted to increase overall interaction on their new Twitter account.

The best way to do this was to create a custom hashtag, #WithABillionPounds, that would encourage new and current followers to engage with Dragonfly in the lead up to their £1bn lending party.

#WithABillionPounds was launched to encourage conversation on Twitter and increase brand awareness.

Rhizome managed all aspects of the campaign, including:
  • Brainstorming / creating campaign concept
  • Researching / calculating billion pound facts & statistics used throughout the campaign
  • Copy written to announce the milestone and concept on CMO blog
  • Launching the campaign
  • Community management / community engagement on Twitter
Rhizome has been writing blog posts for Dragonfly Finance since we started working with them. We send over two SEO optimized blog posts per week to be uploaded on their website. Through content creation, our PR and Social activity,  Dragonfly Finance are now considered as thought leaders in the industry.

100+

Tweets using #WithABillion

110K +

Total impressions on the campagn #

2,000 +

Impressions on the campaign # per day

Popular Tweets

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Dragonfly Finance

2011 - Present

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If you want stupendously good media exposure for your brand, and heaps of traffic, call Rhizome Media on +44(0)20 8004 5984

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