2014 - 2015
Before we started working with Anomaly42 we didn’t really know much about Big Data, neither did the majority of the world. Through PR, Social Media, Content Creation, and Design, we let the world into the wonderful world of Anomaly42 & Big Data.
When we started working with Anomaly42 they didn’t even have a Twitter account, so we set one up and gave them a voice. We started tweeting about all things Big Data, and gradually, Anomaly42 became a thoughtleader on the topic. The account grew very fast, with very influential and relevant followers, always keeping the growth organic.
After setting up their Twitter account, we needed to come up with a way to raise brand awareness, but also to get people talking about “Big Data”.
Our idea was simple: Get people to tell us what they thought Big Data was. We created a custom hashtag, #BigDataIs, and encouraged users to follow, retweet and then enter the competition by defining what Big Data is to them in a funny, informative - always using the # in their tweets.